The value of Relationships in Marketing on the Web - an inherent result study of how Dove s Campaign for unfeigned dish aerial adds value to online consumer-brand relationships MACC thesis, Aarhus School of Business, April 2010 Author: Thor Ahmé Jakobsen supervisor: Irene Pollach 06-04-2010 MA of humanities in Corporate Communication, MA thesis, April 2010 Thor Ahmé Jakobsen trial Code: Exam 9 Student exam bod: 274783 Table of Content decision maker Summary ..................................................................................................................................... 4 1. Introduction ............................................................................................................................................. 7 1.1 Problem bidding ............................................................................................................................ 8 1.1.1 question Question: ................................... .................................................................................. 9 1.2 Methodology ..................................................................................................................................... 9 1.2.1 A new-fashioned perspective vs.
a post-modern perspective on marketing ...........................................10 1.2.2 methodological Position Social Constructionism ......................................................................11 1.3 Delimitation ......................................................................................................................................12 1.4 Thes is Structure ...............................! .................................................................................................13 1.5 The campaign study ..................................................................................................................................13 1.5.1 Corporate constellation...If you want to take a by-blow a full essay, order it on our website:
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