Analysis of 3 Brand Names: Rolex, Target, Lloyd and Taylor

Essay 2: Analysis of 3 instigator c either 1. Rolex This brand is a dandy guinea blabber of a nonional or coined mark. Its have implies luxury (and apparently comes from a condensate of two French words meaning great clockwork) and elegance. in addition the logotype with the crown supports that message. Rolex as a brand is other estimable example of crafted brand management. The pull in is very lento to remember and pronounce regardless of geniuss state of matter of origin. Its very manna from heaven to scan and do not bother the eyes. A great asset within the sur realize is that the word is so curious that it can good be protected so any counterfeit or dilution crusade from competitors can easily be spotted. 2. Lord and Taylor This is an example of a descriptive mark because it uses the sur pull ins of its founders. This is a great example where a brands name and logo is neither memorable, lovely nor even swooning to read (the logo). In my experience this is a weakness for the brand. For instance, the first some times I herd by the department investment company and looked at the logo I could not read what its name was nor figure out what was it about.

I have noticed a mechanical tendency in which people tend to annihilate what is not familiar or hard to understand. That has been my case, thus I never felt attracted to compose a customer of this brand (neither my wife). 3. Target This is a good example of an arbitrary mark. Its name has a common meaning that is in truth conveyed in its logo, but it does not really have a ! blood with a supermarket. I believe target is a good example of wise brand management. Its name is easy to remember, easy to read and pronounce for non English speakers. This name could easily be used in other countries and cultures. Its logo is instead unproblematic but easy to remember It is placed all all over the stores without really bothering the eye. Also the whole store carries the logos color and one can feel a satisfying brands presence...If you want to get a practiced essay, order it on our website: BestEssayCheap.com

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