Marketing

Richard Branson , entrepreneur extraordinaire and chief executive officer of the double-dyed(a) moving in empire , has embarked on a mission of celestial proportions , literally . With plans of launching his newest venture , new astronomic , by 2010 , Branson predicts that his meagerly 250 million investment result become a groovy cash cow in as little as five years . While the future of this undeveloped persistence appears lucrative and exciting , Branson must now decide how to ford out Virgin Galactic from the host of competitors emerging in the untapped seat tourism industry and build tick credit rating with heading consumers as a risk-free and ecologically moral sense thrill ride with purposeThe more or less crossificant factor in conquering the market for the space tourism industry will ultimately be rider saf ety . Consumers who are affluent enough to afford the pecuniary value of 100 ,000 /hour two hundred ,000 /2 Hour flight ) are certainly not desire a bargain .

There is no resemblance shop for early adopters , or those customers that enjoy paying a exchange premium for the newest product or technology . Virgin Galactic s target consumers , who represent the crime-de-la-crime of modern society , will emphatically be choosy when selecting a company to risk their lives with and ride them s stock-stillty miles above the earth . A competitor oblation schoolmaster technologies or safety protocols at additional cost , even a hefty one , woul d easily get with the business of customer! s in this market segment . And being that Virgin Galactic and competitors are creating an entirely new industry , the sign customer base will be undoubtedly mammoth and comprised of early...If you want to get a full essay, order it on our website: BestEssayCheap.com

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