Find Natalie Merchants song Gold Rush Brides. Listen to it. Enjoy it Assignment

Find Natalie Merchants song Gold Rush Brides. Listen to it. Enjoy it. Read the Lyrics - Assignment Example The point that the song makes in the line is that the Old American West offered many opportunities, but the opportunities came at a very hefty price. The song emphasizes a very complex reality in which the Wild West people lived. A condition fraught with tragedy, hardship, and risk. In such situations, there were no happy endings but people still continued to press on through sheer grit. According to Barman, 2007, the dominant cultural understanding of the Wild West portrays the vision of a land that lent itself to settlements and a simple context of Indians versus cowboys. It shows that Americans Westerns reduced all their plots line to line. The West was for all purposes and intent an uncivilized wilderness that lacked the amenities and the comfort of the civilized East. As the song lyrics put it, the women in the West suffered through childbirth, the death of their husbands, yellow fever, and even madness. Despite the land out West being free, women had to pay for it with their

ISO 14001 Standards and Supply Chain Sustainability Research Paper

ISO 14001 Standards and Supply Chain Sustainability - Research Paper Example ISO 14001 is a collection of standards that relate to environmental management whose main aim is to assist organizations in minimizing the negative effects that their operations and /or processes may have on the environment (Sameer K. et al 2012, 1280). Rather than stating requirements for environmental performance, ISO 14001 maps out a framework that a company can follow in setting up an effective environmental management system (EMS). By integrating ISO 14001 with other management functions, an organization may be able to its resource efficiency, reduce wastes, and drive down its operating costs. Besides assisting organizations in meeting their environmental and economic goals, ISO 14001 also provides an assurance to company management, employees, and the external stakeholders that there is appropriate measurement and improvement of environmental impact of the organization (pp 1281).  Boiral (2007) describes supply chain sustainability as a business issue that affects an organiza tion’s supply chain in terms of risk to the environment, waste management, and operational costs. In his work, he continues to argue that high-ranking company executives have commonly and progressively perceived sustainability in the supply chain as a crucial element in attaining a long-term profitability to the company. Consequently, instead of putting more focus on monetary cost, value, and operational speed, current purchasing and supply professionals concentrate more on supply chain sustainability (Curkovic S. et al 2011, 75).

The Fate Of Drugs And Drug Development Essay Example for Free

The Fate Of Drugs And Drug Development Essay The most appropriate dosage form for administering drugs to pediatric patients is the low-dose liquid format, computed through the patient’s kilogram body weight.   Pediatric patients are generally small in body size and thus a very low dose is sufficient in attaining the desired clinical outcome.   For adults, the maximum dose in tablet or capsule form can be administered. (2)   A drug in tablet or capsule form easily disintegrates in the stomach and the contents are further dissolved as it passes through into the small intestines, where absorption takes place. (3)   Pharmacokinetics pertains to the action of drugs in terms of absorption, as well as metabolism within the human body (Sharan et al., 2009).   This field also deals with the distribution of the drug and its eventual excretion. (4)   Pharmacokinetics involves a specific order of activities with regards to a drug because it describes the actual steps that occur during drug intake.   Before the actual effect of a drug takes place, the active ingredient needs to be absorbed through the intestinal lining and further distributed to the target areas of the body.   Metabolism then occurs which is the incorporation of the drug to the target areas.   Any excess or used drugs are then removed from the body through the process of excretion. (5)   The chemical nature of the drug determines the absorption ability of a drug.   Lipophilic drugs generally enter the cells quickly, due to its similarity in composition to the plasma membrane.   High dosages can also increase the absorption of a drug into cells. (6)   Pharmacodynamics pertains to the effect of a drug in terms of its biochemistry and physiological action in the human body. (7)   One main action of a drug is to stimulate the human body to perform a specific action (Kang and Lee, 2009).   Another type of drugs is the depressant, which slows down specific activities in the body.   There are also cytotoxic drugs that kill specific cells in the body.   Other drugs are aimed to replace certain substances that are lacking or at very low levels in the body. (8)   The general relationship observed is that when a drug response is attained, the serum concentration of that same drug is found to be at its highest dose.   Drug manufacturing is mainly based on the preparation of capsules or tablets that contain the minimum amount of the drug that can exert a response in the human body (Najib, 2009). (9)  Ã‚   An adverse effect of a drug occurs when there are more than enough amounts that are circulating in the body of a patient.   The excess amount can cause damage to the liver of an individual (Marin et al., 2009).   Drug-drug interactions pertain to the effect of one drug on another, if they are administered at the same time.   The presence of another drug may either interfere or enhance the effect of another drug and thus it is important for a physician to know all the drugs that a patient takes before prescribing or administering any new drugs. References Kang, J.S. and Lee, M.H.   (2009).   Overview of therapeutic drug monitoring.   Korean Journal of Internal Medicine, 24, 1-10. Marin, J.J., Briz, O., Perez, M.J., Romero, M.R. and Monte, M.J.   (2009).   Hepatobiliary transporters in the pharmacology and toxicology of anticancer drugs.   Frontiers in Bioscience, 14, 4257-4280. Najib, J.   (2009).   The efficacy and safety profile of lisdexamfetamine dimesylate, a prodrug of d-amphetamine, for the treatment of attention-deficit/hyperactivity disorder in children and adults.   Clinical Therapeutics, 31, 142-176. Sharan, K., Siddiqui, J.A., Swarnkar, G., Maurya, R. and Chattopadhyay, N.   (2009).   Role of phytochemicals in the prevention of menopausal bone loss: Evidence from in vitro and in vivo, human interventional and pharma-cokinetic studies.   Current Topics in Medical Chemistry, 16, 1138-1157.

Media Literacy after The Simpsons

Media Literacy after The Simpsons Homer Simpson Explains our Postmodern Identity crisis, Whether we Prize it or not: Media Literacy after The Simpsons ABSTRACT This article suggests that The Simpsons is a sophisticated media subject about media that forces educators who teach media literacy into an encounter with postmodern judgment. The sense of postmodern judgment for media education is explored through a focus on two now themes in The Simpsons: the changing judgment of personal identity and the consequences of a relentlessly ironic worldview. Icons of habitual culture can be used to teach about philosophical constructs. From its inception The Simpsons has posed a significant challenge to educators. The program, which ridiculed all forms of influence and turned Bart Simpson into a wildly habitual anti-hero, initially provoked an intense reaction from the education citizens, in some schools influential to the banning of paraphernalia bearing Barts images and habitual denunciations of the series. As the series grew in popularity- and eventually was joined by other cartoon series that were seen to be all the more more educationally offensive, such as Beavis and Butthead and South Park-the furor died down to a now on the other artisan passive hostility toward the program, at least in the classroom. It certainly didnt facilitate the educational communitys disagreement to have Interval magazine reputation the series the best television program of the 20th century, or to have the poet laureate of the United States, Robert Pinsky, praise the series, stating that it penetrates to the existence of television itself (Owen, 2000, p. 65). Nor did it facilitate that various teachers went hab itat, turned the program on, and laughed themselves silly. All the more another abbreviate has been created between the culture of children and the culture of education, a poser that has been perhaps all the more more painful for media educators, various of whom follow Hobbs (1998) target that the texts of everyday career, when constituted as objects of social participation, provide the possibility for combining textual, historical, and ideological examination in ways that relieve students and teachers move beyond the limits of traditional disciplines and controversy areas (p. 21). To be undeniable, there have been efforts by media educators to bring The Simpsons into the classroom. Our debate of the media literacy literature and media literacy sites revealed a number of examples of proposed lessons incorporating the series, from examining The Simpsons as a virgin variant of social satire to comparing The Simpsons family to other television families. On the other hand, in almost eve ry dispute, we sensed that the unique qualities of the series eluded these efforts. The basic tools of media education and literacy as typically agreed upon by numerous media literacy communities-tools which regulate our control to basic precepts such as the meaning that the media are constructed-appear not to be enough to turn The Simpsons from renegade habitual culture into a teachable moment (Aufderheide, 1993; Media Awareness Network, 2000). Perhaps the central poser with The Simpsons is that it seems to drag the media literacy examination onto the unfamiliar and all the more foreboding terrain of postmodernism, where issues of image and replica open to fall apart, a terrain where sporadic media educators are willing or able to follow. Of line, there has been an effort to define, critique, and bring postmodern impression to bear on educational judgment and application, expressly from advocates of critical pedagogy (e.g., Aronowitz Giroux, 1992). All the more this has been a the ory-driven effort that has not reached further far into educational scholarship, and has made almost no headway into the frontlines of educational manipulate. Various teachers Studies in Media Info Literacy Education, Tome 1, Subject 1 (February 2001), 1-12 # University of Toronto Press. DOI: 10.3138/sim.1.1.002 have never heard of the label postmodernism. The same mould is equally, if not more pronounced, in the media education citizens. Our examination of media literacy literature and key media literacy web sites in the United States and Canada revealed an almost comprehensive absence of controversy and examination on postmodernism. There have been, of pathway, notable exceptions (McLaren, Hammer, Scholle, Reilly, 1995; Steinberg Kincheloe, 1997). The outcome of this empty margin is another critical abbreviate, in this dispute not between students and educators, on the other artisan between media educators and media theorists. In examining this section, we are struck by two observations. First, the gap between media education manipulate and media judgment comes precisely at the moment when teachers and media educators are finding them selves overwhelmed by strange contemporary regular cultural texts for which the unfamiliar category of postmodernism may potentially be the most fruitful interpretive handle. Second, the positions of students and media theorists stand in the succeeding relationship. Students are living inside an increasingly postmodern regular cultural participation that media theorists are attempting to label, define, and scan. The puzzle is that students dont necessarily have the vocabulary to generate meaning of their participation, and the vocabulary that theorists have developed seems to cause meaning only in graduate seminars. The Simpsons offers a promising opportunity to strategically residence these issues, highlighting the limits of conventional media literacy tools, illustrating the aesthetic examine of postmodernism, and providing some vocabulary to label that examine. In effect, it serves as an dispute of how the solution of postmodernism can be used to develop a contemporary range of c ritical interpretive skills for constructively engaging this growing trend in habitual culture. Our article presents a mini introduction to postmodernism and a grounded process of the benefits and limits of applying this judgment. Our reason is not to provide an exhaustive or all the more spread out introduction to postmodern judgment. Rather, it is to position The Simpsons as a media subject that can be used as a starting stop for exploring postmodern judgment. Fear of Postmodernism If everyone loves The Simpsons, postmodernism has its correct participation of critics. Writing in U.S. Material and Field Report, Leo (1999) argues that postmodernism has created a language that no one can understand, a language that is used to intellectually bully readers into agreeing with outlandish propositions. The academic area, on the other artisan, has offered more equivocal assessments. Hebdige (1988) argues that we are in the presence of a buzzword, a expression which, while confusing, does appropriate an influential social or cultural transition. Kellner (1995) agrees, observing that . . . the label postmodern is often a placeholder, or semiotic marker, that indicates that there are virgin phenomena that demand mapping and theorizing (p. 46). In the infrequent instances where references to postmodernism do appear in media literacy literature, its ambiguous area is emphasized. For process, Buckingham and Sefton-Green (1997), in their effort to launch charting the challenges posed by multimedia education in an increasingly digitized media area, believe that postmodernism, although glib and sweeping, offers a beneficial pathway to characterize a number of broad social and cultural transformations. Some of the changes that control Buckingham and Sefton-Green embrace the area of consumption, the blurring distinctions between production and consumption, the poaching of texts and symbols, and the rejection of the elitist and sterile oppositions between high and habitual culture (pp. 289-292). Given the slipperiness of the sense, postmodernism on the other hand marks a cr itical modern moment in the scan of media and replica. Building on the business of Buckingham and Sefton-Green (1997), we open by asking what is postmodernism and what can we do with it? With its questioning of truthfulness and its subject of the politics of media representations, postmodernism, once it is understood properly, can be a rich source of pedagogical judgment and manipulate. The Postmodern Dispute: Definitions and Symptoms What true is the label postmodernism trying to receive? There is, first, the sense of opposition to modernism. In essence, modernism states that individuals and nations, guided by rational thinking and Studies in Media Counsel Literacy Education, Tome 1, Subject 1 (February 2001), 1-12 # University of Toronto Press. DOI: 10.3138/sim.1.1.002 2 scientific achievements, are moving toward a more humane, more just, and more economically prosperous ultimate. In other contents, modernism embraces progress, viewing it as a linear and inexorable phenomenon with acceptable outcomes. Accordingly, the publish in postmodernism stands for the meaning that there is no longer any guarantee of progress. In point, there is further petty consensus as to what progress all the more wealth. Postmodernity typically is distinguished by an undermining of force, the denigration of novel by turning it into a style or evocative nostalgia, the questioning of progress, and the head to impression the ultimate as empty. Other postmodern symptoms embrace the meaning of image overload, intertextuality (the seemingly random q uoting of one subject by another), a heightened meaning of media self-reflexivity calling control to replica as a hall of mirrors, and pastiche, defined as the sense to cause disjointed images and subject fragments. Finally, the postmodern process is marked by commodification overload (the head to turn everything into a product or marketing opportunity), irony overload (the elevation of irony as the dominant rhetorical posture), and the increased questioning of the sense of personal identity brought on by viewing the self as a social construction. In short, the meaning of postmodernism calls control to the ways in which a beneficial deal of everyday regular culture is at once fully informed by, if not driven by, the basic media literacy precept that media construct social naked truth. In act, all the more of regular culture relentlessly draws carefulness to the further arbitrariness of almost every aspect of our social participation, as well as the moral and epistemological foundati ons on which social participation depends. In other contents, the curriculum of regular culture has outstripped the curriculum of the classroom, all the more the media education classroom. The vocabulary of postmodernism allows us to launch to contemplate and term the various ways in which this is taking fix, on the other share it further leaves us at a loss about how to proceed. Recognizing this disagreement, memo and educational theorists have attempted to clarify what is to be gained by drawing on the social and theoretical insights generated by the deconstructive influence of postmodern criticism. At the same interval, they have tried to demonstrate how to tame this influence in the utility of modernist values such as human rights, equality, freedom, and democracy (Aronowitz Giroux, 1991; Best Kellner, 1991; Giroux, 1997; Kellner, 1995; Rorty, 1989; Wolin, 1990). A critical postmodernism encourages us to solicit contemporary questions about all claims to influence (scientific or otherwise), about how contemporary forms of replica and contemporary inflections in the style of replica made practicable through technology and commodification exchange the quality of sense, and about how cultural dominance is produced and maintained through the patterns of contrasts used to define social and linguistic categories (Aronowitz Giroux, 1991; Scholle Denski, 1995). Postmodernism offers contemporary tools for critical interpretation and modern responsibilities for connecting media and cultural interpretation to democracy as a form of native land that enables critical reflection and activism, making us understand the ways in which our seemingly private individual identities are formed, through language and symbols, in relationship to each other and the broader social and political citizens (McKinlay, 1998, p. 481). For The Simpsons audience, an ambivalen ce toward technology and progress is guideline fare. This judgment of the ultimate as empty and without guarantees has further been associated with the core identity of Hour X, whose slogan might glance at We have seen the forthcoming and it sucks. While any aspect of postmodernism discussed above can be found in and explored within The Simpsons, two concepts in particular-irony overload and the questioning of identity-will serve as reference points in our reconsideration of the series. The puzzle of identity is a central complication for all young citizens, on the other artisan it is a puzzle that is not duration satisfactorily addressed, given the growing levels of hopelessness, cynicism, despair, and suicide among teenagers. Of particular control to us is that The Simpsons repeatedly focuses on this further subject: the puzzle of selfhood in an increasingly absurd culture pulverized with images, symbols, values, irony, commercialization, and hucksterism. What lessons does The Sim psons teach? What lessons can be learned as the characters on the demonstrate are thrust into many battles for selfhood within the postmodern terrain? Enjoy all the more postmodern Studies in Media Info Literacy Education, Manual 1, Controversy 1 (February 2001), 1-12 # University of Toronto Press. DOI: 10.3138/sim.1.1.002 3 culture, The Simpsons, is saturated with irony and obsessed with issues of absolute identity, expressly in relation to media culture. Our task is to articulate an interpretive frame of reference to facilitate media educators and viewers open to cause critical meaning of these symptoms. The Challenges of Postmodern Selfhood Gergen (1991) notes that postmodernists abbreviate version into three epochs, each of which corresponds to a particular judgment of personal identity or selfhood. These periods are labeled as the pre-modern (romantic hour), the contemporary era, and the postmodern. From the pre-modern or romantic tradition, we derive our meaning in a stable center of identity. In Gergens contents, powerful forces in the deep interior of ones duration are held to be the source of inspiration, creativity, genius, and moral courage, all the more madness (Gergen, 1992, p. 61). Modernism redefined the self, shifting the emphasis from deep, mysterious processes to human consciousness in the here and these days, always in control with such values as efficiency, stable functioning, and progress. The self in its virgin form-what Gergen calls the postmodern or relational self-is no longer viewed as a separate target, on the other artisan is increasingly understood as a rel ational construction, defined by and spread across the humanity and activity experiences each individual encounters throughout her or his field. In short, as McNamee and Gergen (1999) argue, there are no independent selves; we are each constituted by others (who are themselves similarly constituted). We are always already related by virtue of shared constitutions of the self (p. 15). Linked to this sense is the sense that a conscious understanding of ourselves as beings occurs through language, which is itself a fundamentally relational sense, and that our identity grows and develops in relationship to the endless dialogues that we have with others, with culture, and with ourselves. In this meaning, our interactions with the media become deeply significant. Moreover, this contemporary consciousness of the relational sense of the self comes at correct the moment when the relationships we enter into and which contribute to our definition of self are multiplying at an exponential rate and are duration increasingly spread over a in a superior way and in a superior way span of hour and amplitude. It is one baggage to see the sense of the relational self when we think of, claim, two friends engaged in a mutually sustaining and defining examination. In this setting, the sense of the relational self is promising, perhaps all the more reassuring. On the other hand, extending the meaning of relationship to subsume every symbolic encounter in which we willingly or unwilling participate-from intentional relationships to unintentional and forced relationship with 3,000 commercial messages per day-presents modern challenges. A critical postmodern perspective calls control to this crisis of identity, a crisis in which the media of memo and their commercial foundations are deeply implicated. Of line, thinking of the self as a relational construct not only gives insights into the crisis of the self, on the other share it further offers a means of thinking about how to residen ce that crisis. In this more hopeful and acceptable meaning, the relational self offers a glimpse of those selected aspects of human participation and identity that may be used as a moral foundation in the face of the deconstructive maelstrom of commercial postmodern culture. The relational self suggests a moral compass that is based less on the authentic truths of religion or science than in the manner by which we draw up ourselves and our community through ceaseless and inevitable physical, linguistic, and psychological dependence upon one another. Drawing on the duty of Martin Buber, Mikhail Bakhtin, Jurgen Habermas, Richard Rorty, and Jerome Bruner, McNamee and Gergen (1999) deposit elsewhere a autonomous and thoughtful introduction to what a moral ethic organized on all sides of the relational self would see enjoy. They have called it relational responsibility, defining relationally responsible actions as those that sustain and enhance forms of exchange elsewhere of which influ ential process itself is made practicable. Isolation, they argue, represents the negation of citizens (p. 19). The guideline of relational responsibility is in stark contrast to the deconstructive tendencies of postmodernism. As such, it can serve as a critical bridge linking the interpretive coercion of a critical postmodernism to the modernist values associated with progressive democracy. Studies in Media Counsel Literacy Education, Tome 1, Subject 1 (February 2001), 1-12 # University of Toronto Press. DOI: 10.3138/sim.1.1.002 4 At the same hour, it is autonomous that the deconstructive tendencies of postmodernism (as a fix of virgin conditions) have influential implications for personal identity construction. Giddens (1991), for process, warns of the looming threat of personal meaninglessness. It is this threat that directs us back to a carefulness of one of the central tropes of postmodern discourse: irony. As noted above, relentless irony is a hallmark of both The Simpsons and the postmodern era. As individuals struggle to confront postmodern challenges to identity, there is grounds to solicit whether there is any valuation in the postmodern strategy of irony. Thus, the implications of irony both for identity formation and relational responsibility must be considered. Irony, Identity, and the Disagreement of Responsibility The Simpsons is regularly celebrated for its incisive wit and social satire, for its force to manipulate irony to bell control to the absurdity of everyday social conventions and beliefs. Irony functions as a critical form that helps us to break through surface sense to examine and understand the correct area of things in a contemporary and deeper means. It is a vehicle for enhancing critical consciousness, and it represents a moral coercion of skilled in the function of eradicating conventional pathetic (Rorty, 1989). As Hutcheon (1992, 1994) notes, critical irony is intimately linked to politics. The compel of deconstructing can be a first development to political dispute, and ironys oppositional character can be a major critical compel. The subversive functioning of irony is related to its status as a self-critical and self-reflexive resources that challenges hierarchy, and this influence to undermine and overturn is said to have politically transformative coercion. On the other share this is not where the manipulate of irony ends in The Simpsons, nor does it appropriate the postmodern turn in the meaning of irony. Postmodern irony is ambiguous and its solution is contested. It can be interpreted by adherents as playful, reflexive, and liberating; opponents, on the other hand, contemplate it as frivolous, deviant, and perverse (Hutcheon, 1992, 1994; Kaufman, 1997; Thiele, 1997). In postmodern irony, clarity in moral delineation begins to disappear. For process, in virgin comedy, as in all social behavior, all actions are controversy to satire from some perspective. Besides, by reason of postmodern irony begins with the assumption that language produces all sense, a kind of emancipatory indulgence in irony is evoked-an invitation to reconceptualize language as a form of play. As Gergen (1991) writes, we neednt credit such linguistic activities with profundity, imbue them with deep significance, or fix elsewhere to interchange the nature on their novel. Rather, we might play with the truths of the hour, shake them about, try them on prize funny hats (p. 188). In other contents, postmodern irony invites us to avoid saying it straight, using linear logic, an d forming smooth, progressive narratives (p. 188). The Simpsons is saturated with this form of postmodern irony. On the other facilitate where does that leave media educators trying to duty with this enormously regular series? On the one artisan, media educators would prize to engage the series fully by practise of it raises various challenges to conventional ideas of mould and selfhood; on the other share, they are unwilling to lead students to examine media literacy as a form of deconstruction that leads only to meaninglessness or play. Some media scholars contemplate postmodern irony as a laborious challenge for teachers committed to linking media literacy with productive citizenship. Purdy, for dispute, laments that between Madonna and the fist-fight between Jesus and Santa Claus that opened the cartoon series South Park, there is less and less left in society whose flouting can elicit shock. Irony, he concludes, invites us to be self-absorbed, on the other facilitate in selves that we cannot believe to be particularly interesting or significant (p. 26). Conway and Seery (1992) are similarly concerned about the implications of postmodern irony for engaged citizenship. Although irony may equip the dispossessed with much-needed critical perspective and all the more underwrite a minimal political agenda, they draw up, it is generally regarded as irremediably parasitic and antisocial (p. 3). Hutcheon (1994) further shares this episode, noting that irony can be both political and apolitical, both conservative and radical, both repressive and democratizing in a pathway that other discursive strategies are not (p. 35). Gergen (1991) frames the challenge of postmodern irony in terms of its challenge to forming a coherent self. If all serious projects are reduced to satire, play, Studies in Media Counsel Literacy Education, Tome 1, Subject 1 (February 2001), 1-12 # University of Toronto Press. DOI: 10.3138/sim.1.1.002 5 or nonsense, all attempts at authenticity or earnest ends become empty-merely postures to be punctuated by sophisticated self-consciousness (p. 189). If this is the poser that The Simpsons raises in its manipulate of both critical and postmodern irony, to what room is it contributing to a social consciousness with a practicable for social process, as opposed to contributing to a cynical numbness founded on ironic detachment? What solutions does the series offer for resolving this disagreement? Are there any alternative solutions that acknowledge the postmodern challenge to identity? Exploration of Self in Homer to the Max With these concerns in meaning, we see an phase of The Simpsons that originally aired on February 7, 1998. The period focuses with particular vehemence on the quest for identity and asks the closest questions: †  How is the sense of the self understood in relationship to the blizzard of media images, symbols, and values? †  How does irony fit into the exploration and resolution of identity issues? †  How do we understand The Simpsons confrontations with the self and identity in terms of what has been called the postmodern process? The demonstrate begins with the principles sight gags on the couch and the Simpson familys lampooning of televisions midseason replacement series. The program that finally captures the familys carefulness is Police Cops, which becomes a present within the present. As the two Miami-Vice enjoy heroes of Police Cops subdue would-be bank thieves, one of the police detective heroes, a millionaire cop surrounded by admiring women, introduces himself as Simpson, Detective Homer Simpson. The Simpson family is shocked and Homer is exclusively overwhelmed, confusing himself with his television image. The plot then unfolds in essentially five kernels that hire up and explore Homers confusion over his own identity (Chatman, 1978). First, Homer identifies completely with the television detective hero: Wow. They captured my personality perfectly! Did you examine the means Daddy caught that bullet? In turn, the all-inclusive citizens of Springfield validates Homers contemporary pseudo-identity, treating him as if he were the television detective hero: Hey, Mr. Simpson, sir, can I purchase your autograph? Second, the Police Cops producers interchange their television detective character from glamorous hero to bumbling sidekick, launching a series of gags about Homers correct identity. The virgin characterization is truly a near perfect replication of the absolute Homer Simpson. This outrages Homer: Hey whats going on? That guys not Homer Simpson! Hes fat and stupid! The town continues to respond to Homer as the television character, only these days with ridicule rather than respect. No netheless, Homer gains some insight into the confusion between his authentic and fictional identity. As a assemblage of co-workers gathers in the hallway absent his business waiting for him to do something stupid, Homer retorts, Well, Im sorry to disappoint you gentleman, on the other artisan you seem to have me confused with a character in a fictional present. Factor of the pleasure for viewers derives from the irony of the cartoon character Homer making the state that he is the authentic Homer Simpson, as opposed to the fictional cartoon character within the cartoon. The writers of the period then continue to play with this seemingly endless hall of mirrors between absolute and fictional identity by scripting Homer to behave true in the transaction of the revised fictional detective character. Homer obliges by spilling a fondue pot on the nuclear reactor polity panel. Homers identity crisis eventually leads him to Hollywood, where he confronts the producers of the Police Cops-By the Numbers Productions-and demands that they recast the detective character: Im begging you! Im a human duration! Let me have my dignity back! The lines between Homers authentic identity and his media identity blur all the more besides when his efforts in the production business are used as grist for a contemporary gag in the later Police Cops period. Studies in Media Counsel Literacy Education, Manual 1, Controversy 1 (February 2001), 1-12 # University of Toronto Press. DOI: 10.3138/sim.1.1.002 6 In the third kernel, the plot shifts absent from Homers struggle over his identification with his media replica to his fixation on the sense that a contemporary label will give him a virgin identity. In this kernel, Homer goes to court to sue Police Cops for the improper application of his reputation. When his petition is nowadays rebuffed in the term of corporate proprietary interests, he rashly decides to transform his reputation to Max Coercion. Homers growth is nowadays transformed. His self-image improves, he becomes forceful and dynamic, and his co-workers and boss treat him with respect. Mr. Burns, remembering Homers reputation for the first interval, exclaims, Well, who could forget the reputation of a magnetic individual prize you? Keep up the acceptable profession, Max. While shopping at Costingtons for a contemporary faculty wardrobe, Homer meets a member of Springfields elite with a similarly powerful label, Trent Steele. Trent nowadays takes Homer/Max under his wing, inviting him to garden troop for Springfields young, hip force couples, an period that turns elsewhere to be the jumping off stop for an environmental reason. The critical moment in this kernel-which links the identity crisis of Police Cops with the identity theme in the Max Force parcel of the episode-occurs when Homer reveals to his contemporary best friend Trent Steele the origin of the term Max Compel. When Trent exclaims, Hey, beneficial term!, Homer replies, Yeah, isnt it? I got it off a hairdryer. Homers resolution to his identity crisis with his media self is to redefine himself in terms of the force setting of a mini household appliance. The self is these days equated with a product. At first, the results are stunningly successful. The fourth kernel leads to the denouement. In the third kernel, Homers appropriation of the identity of his hair dryer appears to have resolved his identity crisis in satisfactory transaction. On the other hand, this meaning soon falls apart. At the garden assemblage, Homer and Marge rub shoulders with celebrity environmental activists Woody Harrelson and Ed Begley, Jr., two of the various celebrities lampooned in the phase. The sense extreme these scenes is that Homer, as the buffoon celebrity Max Force, is on the same level as other equally shallow and ridiculous celebrities. Finally, Trent Steele announces that it is interval to board a bus to re ason the wanton destruction of our nations forests. This generate is relentlessly parodied: We have to protect [trees] by generate of trees cant protect themselves, except, of trail, the Mexican Fighting Trees. The partygoers travel to a stand of redwoods about to be bulldozed and are chained to the trees. The police (Chief Wiggum, Eddie, and Lou) confront Homer, attempt to swab his eyes with Hippie- Coercion mace, and stop up chasing him on all sides of his tree. His chain works prize a saw, cutting down the redwood, which in turn topples the comprehensive forest. Homer, freed at persist, throws his chain into the air, killing a bald eagle. Homer, as the phony Max Force, is rejected by the phony celebrity activists. In the fifth and final kernel, which serves as an epilogue to the phase, Marge and Homer are in bed. Marge tells Homer she is glad he changed his reputation back to Homer Simpson and Homer responds, Yes, I learned you gotta be yourself. The Phase Through a Postmodern Le ns The phase is intriguing by generate of of its insistent focus on the search for identity, and the methods by which that identity is constructed within the absurdities of the postmodern landscape. As Gergen (1992) notes, We are exposed to more opinions, values, personalities, and ways of activity than was any previous interval in novel; the number of our relationships soars, the variations are enormous: past relationships extreme (only a ring bell apart) and contemporary faces are only a channel absent (p. 58). There is, in short, an explosion in social connections. What does this explosion have to do with our meaning of selves and what we stand for, and how does it undermine beliefs in a romantic interior or in a rational center of the self ? This is precisely the controversy this period of The Simpsons takes up again and again. What is exclusively engaging in this phase is the focus on Homers identity crisis and its relationship to the media. This is not, of line, a theme unique to The Simpsons. As Caldwell (1995) observes, comedy-variety shows in the late 1940s and early 1950s were repeatedly using the conventions of intertextuality and

Cleopatra Essay example -- essays research papers fc

Cleopatra   Ã‚  Ã‚  Ã‚  Ã‚  Many countries have had important rulers who were well-known throughout the world. One country whose leaders particularly stand out is Egypt. The leaders of ancient Egypt were extremely essential in history. Cleopatra was a key example of these significant rulers of Egypt. The Egyptian queen Cleopatra VII was an extraordinary woman who used her knowledge and ambition to fulfill Egypt’s political goals.   Ã‚  Ã‚  Ã‚  Ã‚  Cleopatra VII, more commonly known as Cleopatra, was born to Ptolemy XII and his sister Cleopatra Tryphaina in 69 B.C. (Nardo 9). Although she lacked beauty, Cleopatra was regarded as a fascinating woman who was known for her intelligence and charm. Egyptian coins picture her with â€Å"a countenance alive rather than beautiful, with a sensitive mouth, firm chin liquid eyes, broad forehead, and prominent nose† (â€Å"Cleopatra VII† 377). After her father’s death in 51 B.C., Cleopatra became queen. She ruled Egypt with her eldest brother and husband Ptolemy XIII. Marriage between siblings was a â€Å"common practice† in ancient Egyptian royal families (Sinnigen 662). She was the last ruler of the dynasty established by Ptolemy I. Cleopatra was of Macedonian descent but took it upon herself to learn the Egyptian language and referred to herself as the daughter of the sun god (â€Å"Cleopatra VII† 377). Her capital was Alexandria, d iscovered by Alexander the Great, and was an excellent center of Hellenistic Greek culture and c...

Foreign Aid Speech

Australia's foreign aid should be reduced Today I'm bringing a serious subject that has Influenced the world and the development of countries around us into perspective. Foreign aid, and how the government should Increase It, but first we have to ask the question, â€Å"What Is foreign aid? ‘ Simply, It Is the economic, or military lad given by one nation to another for purposes of relief and rehabilitation, for economic stabilization, or for mutual defense. The 620 or group of 20 is the premier forum for its members' international economic cooperation and decision making.And their existence is more important than ever because the world's economy is in such a precarious state and so the decisions they make will be vital in the development of poorer countries. A part of this that people may not recognize is that when the economy is weak, the poorest countries suffer the most. $1 dollar can help a hundred people in a poor country more than it can help someone in a rich or develo ped country. Although we have stronger affinity towards our citizens and if money was equally effective we would whose our own citizens first, when it's 100 times more effective in impacting lives, then we think we're all human beings.The suffering of a mother whose child Is sick and might die Is a universal value. And If a dollar has so much Impact then I must ask you, not as a student, but as a fellow human: why are we all still so greedy? If I were to ask you what percentage of the federal budget is spent on foreign aid, would you be surprised that it is 0. 35%? That equates to $5. 44 billion dollars of our IN (gross national income) in 2012. The government expects to reach 0. 5% by 2017, but in recent media, Julie Bishop, the Minister of foreign affairs has implemented a cap of 5 billion dollars over the next two financial years.The promise Australia made with the UN along with many other developed countries, was an agreed 0. 7% of our countries IN. The 2014 Australian budget IS a broken election promise to the world's poorest people. The Abbott Government has torn up its promise to Increase aid. This year's budget, announced two days ago, shows that the Australian government Is cutting rut the most vulnerable members of the communities around the world. Every second we breathe, 30, 000 children under the age of five die from preventable diseases.It is made evident that Australia's contribution to alleviate poverty through overseas aid is successful. The average life expectancy of individuals living in developing countries has increased by approximately twenty years in the last decade, which is substantial in contrast to the figures fifty years ago. Vaunt has reduced the incidence of malaria by 80% with the support of Australian aid. It is a myth that reign aid doesn't work. 79% of Australians, according to the essential report, agree that the Government should reduce spending in foreign aid when 41% don't know what it Is.The ignorance surrounding foreign aid Is what potentates suffering of individuals living In developing countries. Australia Is already providing less foreign aid compared to other developed countries. We are ranked 1 13th. The Abbott Government's abolition of Causal, which manages our tax dollars for overseas aid, Is because they want to see a better alignment between aid, trade and diplomatic erection and aid programs going in another direction† yet there is no evidence for this. Aid vs.. Diplomacy is a false dichotomy.Helping neighboring countries develop strong economies means a better market for our own goods. Helping our neighbors improve their health systems means fewer health threats. Increasing the number of children in our region going to school reduces the opportunity for indoctrination in place of education. The success of our neighbors are good for us. In 2006 and 2007, Australia gave 2. 9 billion dollars through Said and in 2013, 2014, it grew to 5. 44 lion dollars, almost doubling the overseas as sistance.Now, the proportion of aid to IN is back to 2000, 2001 levels under Abbot's government, especially now that foreign aid will grow in line with the Consumer Price Index or inflation rate. With the help of global initiatives, the number of people living in poverty has fallen by 200 million people since 1980 and increasing. Australia shouldn't turn their back on the less fortunate as an affluent country. The children suffering every single day rely on our international aid. The government has slashed the foreign aid budget which asses many problems and places a strain on our relationship with other countries.If Australia works with the countries we're aiding, to redirect foreign aid funds to priorities assets, deregulate their economy and opened up their economy to global trade for economic growth, then the output of foreign aid would be effective in forming a sustainable economy and alleviating poverty. We should raise our Foreign aid budget to the agreed 0. 7% IN. Australia is a generous country, we can afford to provide aid to those in need and grow, not only as a country, but as humans of this earth.

Overview of SQUARE pharmaceuticals LTD Essay

Introduction: Square Pharmaceuticals Ltd. (SPL) has been the trendsetter in Bangladesh Pharmaceutical Market since its inception in 1958. Over the last decade SPL actually rose to a new standard moving beyond manufacturing quality medicines to win mindshare of patients, physicians, shareholders, business partners, and communities where we work and live. Our dedication to add more value to the common wealth of the society compounded by innovative strategies for growth and diversification, pioneering role in bringing new technology and implementing new ideas, and commitment for total quality management distills the glory of our success. Today SPL is not merely a market leader. Most of the products that it actively markets enjoy leadership position demonstrating incomparable trust of the healthcare professionals. Today SPL is ready to face the challenge of scarce sourcing of Active Pharmaceutical Ingredients (API) in the post-WTO era, with its advanced a manufacturing capability. SPL is one of the first companies to have an extensively computerized and automate working environment connecting every corner of the country to the centre. Productivity through connectivity is one of our heritages of progress. SPL is the first company to go beyond the national boundary, exporting its quality products in overseas markets in Asia Africa, and Europe. More than that, SPL has probably fulfilled a national aspiration of turning a once import dependent country into an exporter of quality medicines. We believe, with our technological and managerial know-how and ability to take on challenges, we will be able to progress much faster towards our objective of becoming the nation’s most Visionary Company Objectives: Our main objective is to prepare this project to know about the organization. We try to focus on the project SWOT analysis, potter five forces, organization design in Square Pharmaceutical Ltd. Scope: Our assignment is only document basis so we have not opportunity to take interview, survey and make observation. As it is a report about an  organization so we have opportunity to collect data by reading documents from their web sites. Methodology: To complete our project and reach in a decision we some methods. To collect information we search internet, read newspaper, and utilize our personal observation. ABOUT COMPANY: Square Pharmaceuticals Ltd. is a leading edge pharmaceutical company based in Dhaka, Bangladesh and is acclaimed for its outstanding product quality, world-class manufacturing facilities, product development capabilities and outstanding professional services. SQUARE today symbolizes a name – a state of mind. But its journey to the growth and prosperity has been no bed of roses. From the inception in 1958, it has today burgeoned into one of the top line conglomerates in Bangladesh. Square Pharmaceuticals Ltd., the flagship company, is holding the strong leadership position in the pharmaceutical industry of Bangladesh since 1985 and is now on its way to becoming a high performance global player. Historical Background of Square Pharmaceuticals Ltd. SQUARE Pharmaceuticals Limited is the largest pharmaceutical company in Bangladesh and it has been continuously in the 1st position among all national and multinational companies since 1985. It was established in 1958 and converted into a public limited company in 1991. 1958: Debut of SQUARE Parma as a Partnership Firm. 1964: Converted into a Private Limited Company. 1985: Achieved market-leadership in the pharmaceutical market of Bangladesh among all national and multinational companies. 1987: Pioneer in pharmaceutical export from Bangladesh. 1991: Converted into a Public Limited Company 1997: Won the National Export trophy for exporting pharmaceuticals. 1998: Agro-chemicals & Veterinary Products division of SQUARE Pharmaceuticals starts its operation. 2001: US FDA/UK MCA standard new pharmaceutical factory goes into operation built under the supervision of Bevis Lend Lease, UK. 2005: New State-of-the-Art SQUARE Cephalosporin’s Ltd. goes into operation; built under the supervision of TELSTAR S.A. of Spain as per US FDA/ UK MHRA requirements. 2007: SQUARE Pharmaceuticals Ltd., Dhaka Unit gets the UK MHRA approval. 2012: SQUARE Pharmaceuticals Ltd., Dhaka Unit and SQUARE Cephalosporin’s Ltd. get the Therapeutic Goods Administration (TGA) of Australia approval. Mission: Our Mission is to produce and provide quality & innovative healthcare relief for people, maintain stringently ethical standard in business operation also ensuring benefit to the Shareholders, stakeholders and the society at large. Visions: We view business as a means to the material and social wellbeing of the investors, employees and the society at large, leading to accretion of wealth through financial and moral gains as a part of the process of the human civilization. Objective: Our objectives are to conduct transparent business operation based on market mechanism within the legal & social framework with aims to attain the mission reflected by our vision. Corporate Social Responsibility (CSR): Corporate Social Responsibility (CSR) is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large. SQUARE’s activity goes well beyond the sphere of business. As socially conscious and responsible corporate body SQUARE is committed to the improvement of the society as a whole. SQUARE helps many NGO’s in their effort to make available healthcare to the disadvantage population of the country. SQUARE is also a major sponsor of sporting events in the country. Organization Design: The Board of Directors is responsible for the strategic planning and overall policy guidelines of the bank. Besides, there is an audit committee in the Board to oversee compliance of major regulatory and operational issues. The CEO& MD, Deputy MD and group executives are responsible for  achieving business goals and overseeing the day to day operations. The CEO and MD assisted by a senior management group supervise operation of various decisions centrally and coordinate operation of branches. There is also a management committee comprising member of the senior executive headed by CEO and MD to look into all operational function and risk management of the bank. The workflow of the organizational structure is given in the figure below: 1. Work specialization 2. Departmentalization 3. Span of control 4. Chain of command 5. Centralization & Decentralization 6. Formalization Work specialization: Work specialization, which is dividing work activities into separate job task. Individual employees specialize in doing part of an activity rather than the entire activity in order to increase work output. It’s also known as division of labor. There are some work specialists in SPL. Research and Development Information Technology Human Resource Supply Chain Marketing Customer Development Business to Business Finance Department Departmentalization: Grouping jobs together is called departmentalization. Departmentalization and Division of labor is the same thing. Each and every organization follows some common forms of departmentalization. The five common forms of departmentalization are: Functional Departmentalization Geographical Departmentalization Product Departmentalization Process Departmentalization Customer Departmentalization Functional departmentalization: Groups jobs according to function. For instance it has the departments for marketing, accounting and finance, human resource and management information system separately. All the departments together form functional departmentalization under managing director Geographical Departmentalization: Groups Jobs according to Geographic region. Square distributes its products all over the country using its own distribution channel. It has a large number of vehicles and sales depots to ensure coverage of the whole country. Its coverage is the best in the country. Product Departmentalization: Groups jobs by product line. Process Departmentalization: In every distribution channel certain type of process is obtained to maintain the customer flow.. To show the way of working of Square Pharma Ltd. under process departmentalization, a diagram is presented below. Customer departmentalization: Groups on the basis of specific and unique customers. SPL has several product lines; the tasks are definitely different to serve the customer of individual product line. Customers’ needs and problems differ from one product line to another. Research and Development: This department brings ideas to improve and introduce their brands as well. Information Technology: The managers of this department find the new technologies available and use. This technology to drive competitive advantage. Human Resource Department: Managers of this dept use to drive the employees in a disciplined manner to achieve organizational goal. Here they also motivate the employees to the fullest possible extent. Customer Development: Building relationship with customer and maintain the relation is important job for any organization that and is done by the managers of this departments. This department also tries to find needs and wants of the customers. Supply Chain Department: After production how products should be distributed to the supplier- wholesalers, retailer or what would be the chain of supply of the products from production till sales to the final consumer is totally operated by this department. Marketing Department: Managers of Marketing department tries to create values of their brands to the customer by taking various steps like- promotion, advertisement, free distribution and so on. Finance Department: The vital role is played by finance department these departments develop plans for their financial activities and also prepare the budget for the coming fiscal year. Span of Control: How a manager can efficiently and effectively manage his subordinates is called span of control. In case of SPL, they strong span of control as a result they gain market leadership as well as their progress increasing. Formalization: SPL is a highly formalized organization; there are explicit job descriptions, numerous organizational rules, and clearly defined procedures covering work process. All employees have to follow guided rules and procedures in SPL. SWOT Analysis of the SQUARE Pharmaceuticals Ltd. The overall evaluation of a company’s strengths, weaknesses, opportunities, and threats is called SWOT analysis. In general, a business unit has to monitor key macro environment forces (demographic- economic, technological, political-legal, and social-cultural) and significant microenvironment actors (customers, competitors, distributors, suppliers) that affect its  ability to earn profits. The business unit should set up a marketing intelligence system to track tends and important developments. For each trend or development, management needs to identify the associated opportunities and threats . Strengths: Recognizes as a global company. Brand value Strong brand portfolio. Strong relationship with retailers. Economies of scale. Largest organizations Advanced technology Well skilled professionals Good distribution network all over world Square Pharmaceuticals provided creative strategies Strong marketing and good image creation Wide distribution channels in both national and internal markets Decentralized decision-making. Weaknesses: Dual leadership Not connecting with customers. Inefficient management of brands. Focus on short term strategy High cost of restructuring Hard to manage and control company structure High cost limit promotions in company Opportunities: Changing consumer’s preference Increasing need for several diseases Rural areas are a large prospective market Employing external job applicants Gain high market share Introducing new distribution channel Promote its products in new geographic areas Customer base is increasing with effective marketing Take advantage of the changes of technology Population expanding at a rapid rate Low income consumers Threats: The threats of the pharmaceutical industry are the analysis of the external industry components that could create an opportunity for the SPL to decline, atrophy or lose some competitive edge. For example, the pharmaceutical industry’s threats could include increased government regulation, a declining economy, increasing research and development (R&D) costs or a decrease in the global population. The threats of SPL are discussed below. Product innovation is ineffective The high competition for market share increases rapidly Changes of people’s perception Political and Economic factors Increasing social awareness in society Unfavorable conditions Acquisition decision Lack of proper knowledge in medicine Industry Analysis: Is a vital part of the decision making process in business? Industry Analysis helps investor to take decision. Industry Analysis also helps entrepreneurs to iron out the wrinkles in their business plans. Michael Porter has identified five forces that are widely used to assets the structure of any industry. Porter’s five forces are: Threat of new entrants Threat of substitutes Bargaining power of buyers Bargaining power of Suppliers Current rivalry Threat of new entrants: Pharma industry is one of the most easily accessible industries for an entrepreneur in Bangladesh. The capital requirement for the industry is very low; creating a regional distribution network is easy, since the point of sales is restricted in this industry in Bangladesh. Economies of scale: Square pharma can easily produce based on economies of scale but it is quite difficult to new entrants for produce based on economies of scale First mover advantage:  It was established in 1958 and converted into a public limited company in 1991.First mover advantage is part of the standard lore of the I-Cubed Economy. It means that the first company into a market generally wins. Access to channels of distribution and relationship: The Square pharma is a large pharmaceutical company in our country so they have large distribution channel and good relationship with the retailers. Distribution Channel at a Glance: Threat of substitute Products: This is one of the great advantages of the pharma industry. Whatever happens, demand for pharma products continues and the industry thrives. One of the key reasons for high competitiveness in the industry is that as an ongoing concern, pharma industry seems to have an infinite future. However, in recent times, the advances made in the field of biotechnology, can prove to be a threat to the synthetic pharma industry. Bargaining power of buyers: The unique feature of pharma industry is that the end user of the product is different from the influencer. The consumer has no choice but to buy what doctor says. However, when we look at the buyer’s power, we look at the influence they have on the prices of the product. In pharma industry, the buyers are scattered and they as such does not wield much power in the pricing of the products. However, government with its policies plays an important role in regulating pricing through the National Pharmaceutical Pricing Authority. Price Sensitivity: Square pharma is produced the pharmaceutical products which are undifferentiated product and there are few switching cost. Relative Bargaining Power: Two factors related to the relative bargaining power †¢Number of buyer: The buyers bargaining power is determined by the number of buyer relative to the number of suppliers. †¢Volume per buyer: It is determined by volume of purchase by single buyer. The number of buyer of Square pharma is a single buyer with several alternative suppliers. Bargaining power of Suppliers: The pharma industry depends upon several organic chemicals. The chemical industry is again very competitive and fragmented. The chemicals used in the pharma industry are largely a commodity. The suppliers have very low bargaining power and the companies in the pharma in dusty can switch from their suppliers without incurring a very high cost. However, what can happen is that the supplier can go for forward integration to become a pharma company. Companies like Orchid Chemicals and Sasha Chemicals were basically chemical companies, who turned themselves into pharmaceutical companies. In case of Square pharma there is low bargaining powers of supplier Current revelry: Concentration and Balance Competitors: The number of firms in an industry and their relative sizes determine the degree of concentration. Lots of similar size and strong competitor exist in the market and price competition is likely to be harsh. So square pharma product price is competitive. Degree of differentiation and switching cost: Product differentiation is not the driver, cost competitiveness is. However, companies like Square pharma have created big brands in over the years, which act as product differentiation tools. Excess Capacity and Exit barrier: It is quit impractical for square pharma or other firms to exit from this  industry because of they cannot use those machineries in other purpose. Also here some rules and regulation exist no one cannot easily exist from this industry. Recommendation: Quality and control: According to international standard square pharmaceuticals ltd. Should maintain their product quality Local market share: At present in Bangladesh square pharmaceuticals is the market leader in pharmaceutical sector. Its followers and competitors always try to increase their percentage of market share. So square pharma concentrate more to increase his market share Dynamic sales strategies: Due to the customer complaint and the lack of guidelines to prevent untrained sales staff from serving customers, we recommended that square pharma should take dynamic sales strategies for higher customer satisfaction. Foreign market: Though SPL captured Asia, Africa, Middle East pharmaceutical market but the Europe market till now un-captured. So square pharma should concentrate more in Europe market. Conclusion: In finally, I can say that Square Pharmaceuticals Limited play an important for economic development of the country after creating job opportunities, and earning profits as well. SQUARE Pharmaceuticals Limited is the largest pharmaceutical company in Bangladesh and it has been continuously in the 1st position among all national and multinational companies since 1985. Reference: http://en.wikipedia.org/wiki/Square_Pharmaceuticals http://www.squarepharma.com.bd/index.php http://www.scribd.com http://www.managementstudyguide.com/swot-analysis.htm http://en.wikipedia.org/wiki/Porter_five_forces_analysis http://en.wikipedia.org/wiki/Departmentalization Books: Management-10th-Edition-Stephen P.Robbins & Mary Coulter